Curious how much impact LLMs / AI is having on DTC sales? I looked at all visits + revenue coming from LLMs (ChatGPT, Claude, Grok, Perplexity) Then compared it MoM vs traditional organic search What we’re seeing at @Northbeam: • AI organic revenue grew 531x in 24 months • AI organic converts ~4x higher than traditional organic traffic It’s still early (aka, the volume is small), but the signal is strong