I wrote about tokenmaxxing, the new status game taking over Silicon Valley.

One OpenAI employee used 210 billion tokens *last week*. A single Claude Code user spent $150,000 in a month. Meta, Shopify and other companies now factor token use into performance reviews. Are you tokenmaxxing, anon?

Talking to tokenmaxxers for this column gave me a strong suspicion that AI providers are going to be compute-constrained for the foreseeable future. There isn't nearly enough compute in the world for even 1% of white-collar workers to work this way.