The funny thing about Korean internet culture, whether it's dramas or K-pop that have become cultural content, is that people say, "How can that work globally? It's so lame and terrible, let's criticize it hard." But when it actually does succeed globally? "Wow, it actually works! Thank goodness! Should we ride this wave too?" It's not like that at all. Do you know how everyone reacts? "That's strange... why do they like that?"