Flipping to a photo taken at the Shanghai F1 event last weekend, it's a helmet design made from their physical cards in front of the American Express booth, very exquisite and creative. Additionally, during the entire F1 event, American Express cardholders worldwide can enjoy a wealth of benefits and discounts, such as ticket purchases, exclusive access, and services. In October last year, American Express announced that it would expand its existing partnership with F1 in the Americas to become a global official partner, covering over 20 Grand Prix events worldwide. This move precisely targets the massive young fan base of F1 globally (over 300 million fans aged 18-34), which is also the fastest-growing new customer group for American Express. Besides F1, American Express's sponsorship also widely covers basketball, tennis, golf, music, and film. Similarly, can the leading players in the Crypto industry payment card sector take a cue from this? Currently, major trading platforms' sponsorship of F1, especially OKX sponsoring last year's champion team McLaren, has been a huge success, and I believe the benefits will continue to expand in the coming years.