Every startup is copying the same video template: → fast cuts full of "archival footage" of money printing, the moon landing, Steve Jobs, found footage that suggests "progress," "America," and other miscellaneous and completely unrelated historical events → sparse words peppered in that don't talk about the product or the company at all but instead convey authority and confidence: We Are Going To Change The World. → high-level, videos that do this are trying to say: We're bigger than the moon landing. We know what's coming next and we are building for it. At this point, I don't think this trend/formula helps build a unique brand. It feels generic now due to overuse, but what's interesting is that these videos still get a lot of views. So effective for impressions, but less effective for brand-building and brand recognition. Click on the post I'm qt-ing here for a full thread of examples following this exact format.