Believe in memes, believe in the power of memes. Essentially, it is about believing that people will make emotional purchases and emotional decisions. In real life, people buy Apple stocks because they like using Apple phones. People buy Coca-Cola stocks because they enjoy drinking Coke. In the long run, the results are often much better than buying stocks based on financial reports and charts. Price consensus is certainly an important part of meme coins, but it is very fragile. If a meme coin only has price consensus and lacks the emotional consumption and emotional/cultural consensus brought by interesting memes, it is hard to have enough resilience and lacks true height.