.@travisk says building a company in stealth creates a culture of builders: "You build a culture of people that want to build and do not need to be famous when they do it, which basically means - emotional intelligence." It's human nature to want to be acknowledged for the things you do. You'd like the things you build to be seen and for somebody to know that you did it. When you cut against that core of human nature, you wind up with a very high EQ culture. "But - you have to go the extra mile to recruit, the extra mile in sales, etc."