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Last week, the Chief curator of the Musée des Arts Décoratifs (part of the Louvre) reached out to acquire prints of our Paris metro campaign.
The goal of the ads was to capture a moment in time, what do people think of AI in 2026? They are intentionally a bit provocative, and as a result they were all torn down & written on within a week.
From January 21, we started putting up 5,000 posters in 6 formats. Only print, only in the metro. We covered about 15-17 faces in every station. The campaign will run till April 1st.
Most of the graffiti is in French, and it mostly contains arguments whether or not a computer can be a friend, modern surveillance, and overall fears about AI.
Altho I am running a company producing such a product, I want to do it right and make sure I stay in conversation with how society views friend & how we can do better. I’m of course optimistic that we will soon enter a golden age of humanity and I think technology will be viewed in a new light.
Capturing the attention of every news outlet in Paris, and eventually the ultimate museum in the world, succeeded in capturing a moment in time.
France will continue to lead culture into the New Era. I grew up visiting the museums in Paris & it feels great to give back to a city I love so much. This is another step in our direction to build a post AGI brand & presence.




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