AMI Labs just raised $1.03B. World Labs raised $1B a few weeks earlier. Both are betting on world models. But almost nobody means the same thing by that term. Here are, in my view, five categories of world models. --- 1. Joint Embedding Predictive Architecture (JEPA) Representatives: AMI Labs (@ylecun), V-JEPA 2 The central bet here is that pixel reconstruction alone is an inefficient objective for learning the abstractions needed for physical understanding. LeCun has been saying this for years — predicting every pixel of the future is intractable in any stochastic environment. JEPA sidesteps this by predicting in a learned latent space instead. Concretely, JEPA trains an encoder that maps video patches to representations, then a predictor that forecasts masked regions in that representation space — not in pixel space. This is a crucial design choice. A generative model that reconstructs pixels is forced to commit to low-level details (exact texture, lighting, leaf position) that are inherently unpredictable. By operating on abstract embeddings, JEPA can capture "the ball will fall off the table" without having to hallucinate every frame of it falling. V-JEPA 2 is the clearest large-scale proof point so far. It's a 1.2B-parameter model pre-trained on 1M+ hours of video via self-supervised masked prediction — no labels, no text. The second training stage is where it gets interesting: just 62 hours of robot data from the DROID dataset is enough to produce an action-conditioned world model that supports zero-shot planning. The robot generates candidate action sequences, rolls them forward through the world model, and picks the one whose predicted outcome best matches a goal image. This works on objects and environments never seen during training. The data efficiency is the real technical headline. 62 hours is almost nothing. It suggests that self-supervised pre-training on diverse video can bootstrap enough physical prior knowledge that very little domain-specific data is needed downstream. That's a strong argument for the JEPA design — if your representations are good enough, you don't need to brute-force every task from scratch. AMI Labs is LeCun's effort to push this beyond research. They're targeting healthcare and robotics first, which makes sense given JEPA's strength in physical reasoning with limited data. But this is a long-horizon bet — their CEO has openly said commercial products could be years away. --- 2. Spatial Intelligence (3D World Models) Representative: World Labs (@drfeifei) ...