I pitched and presented the idea of a “GTM Engineer” today to a team I was talking to for a role. A growth marketer that can handle multiple roles like: Copy, creatives, design and even research. They said they’d never seen anyone actually do a presentation on how it would work. I think this is the next evolution in marketing roles. “Just” a social media role or “just” a growth role is trivial now with the tools we have. A GTM Engineer could do it all. This video proves it👇