most people prompt like they're googling. the best prompts i write follow this pattern: 1. what i'm building 2. what i've already tried 3. what good looks like: specific output, specific audience that third line does 80% of the work. "write me a tweet" → generic output "i run a crypto marketing agency, audience is operators not beginners, here's the angle, write 3 versions under 280 chars" → something i might actually post context is the prompt. the ask is just the last line.