Started building parody accounts for companies But realized something: At first, I started by getting a client and then building the account for them A couple of them took off But ended up spending too much time grinding on the ones that weren't working Trying to force a concept that won't take off Now I'm building the account first, and later finding the company that it matches If a concept doesn't work after a few days, I pivot No more spending 3+ months trying to build something that audiences clearly don't care about