Everyone thinks X's paid disclosure policy is a loss for KOLs. That’s a myopic, short-sighted take. This is the best thing that could have happened to Web3. For hundreds of years, the largest, most dominant companies in the world, behemoths with market caps that make the entire crypto space look like a rounding error, have not only complied with but scaled under far tighter regulations. Disclosure laws are not new. You see them in every TV commercial, you hear them in every radio ad, and they are the bedrock of trust in capital markets. Web3 lives in a bizarre echo chamber where collecting a check for your work is seen as “selling your soul.” It’s a complete detachment from reality. People have to make money. The economic flywheel has to turn. When Coca-Cola pays for an ad, they pay the person drinking it. When a pharma company launches a drug, the studies are paid for. If your project’s entire go-to-market strategy relies on undisclosed shills and psyoping the masses, you don’t have a marketing problem, you have a product problem. The tech is flawed, the incentive structure is broken, and you are not built for the long term. Paid disclosures must become a normalized, accepted part of this industry. ...