Jordi: Highly stimulating entertainment is clearly bad for kids. @esaagar: 100%. I'm never using Ms. Rachel. YouTube is about retention and time on platform and there's a lot of jump cuts constantly keeping children's attention. A lot of parents are experimenting with 1990s TV, so getting actual VCRs and playing Barney and other things. That's because it's the pre-Internet retention era. Look, it's not Ms. Rachel's fault. She knows certain types of videos are going to increase time on platform. Why do you think she makes so much money? Because people keep these videos on for two to three hours.