We've launched our major upgrade of @zora and are introducing the world's attention market. The core iteration is going from Creators → Trends. We still use our pairing model, but instead of only allowing the creator to pair, we open it up to the entire market. Trends are paired with $zora and can create new pairs under a trend. Memecoins are proving to be an incredible realtime aggregator of what's happening in the world, we are putting forward this new structure to see if we can unlock trading of longer term trends and use the market to aggregate what is happening on a particular trend instead of constantly PVPing. Other notable details: 1. Trend tickers are protocol enforced unique to provide more structure and reduce PVP at this level. 2. Trends cost 1 SOL to deploy to disincentivize spam and have 0 creator rewards. 3. Pairs do have creator rewards and creating a new one is as simple as pasting a link. 4. This is launched on our own vertically integrated dex on Solana so we can continue to iterate at speed and create the most efficient attention markets in the world. 5. The existing creators product still operates and will continue to operate. New era unlocked and excited to keep iterating and learning.