i'm researching/writing about this direct to consumer self published book business scaling some organic short form marketing right now i'm most obsessed researching growth strategies (since ever) and even more where there is a key distinctive aspect to it mostly if from another vertical or type of product or some variable(s) change as from those i'm learning the most i realize that i'm the same with books, reading from complete opposite vertical from what i'm working one, as there, there might be an insight to borrow that no one sees yet excited for this one my process is i do a good hour or two of diving and research (depending on the size of the scheme) and i then collect all interesting insights, compact into a story and basically open source it hoping it can help others too