Rubrik SKO Breakthrough technologies such as AI aren't linear; they are super-linear phenomena. You don’t take advantage of them by following the crowd. You have to take a bet before they become mainstream. Here is the framework for business success I shared with our team at SKO this week: No one knows anything. The future is unwritten. If it were a known quantity, there would be no reward. Stop looking for a blueprint and start thinking for yourself. Play the non-consensus game. Consensus ideas are crowded and diluted. Real impact is made when you bet on the unlikely idea that the market doesn't believe in yet - and you are right. Suspend linear beliefs. We experience life day-to-day, but phenomena move exponentially. To understand the implications for you and your business, you have to suspend your belief and look at things as they are. The Takeaway: You are only limited by your imagination. When everyone else runs in one direction, find your own way. If you take the non-consensus bet and believe in your ability to execute, your success is unlimited.