Why marketing = highest paying skill in tech. We've entered the era of "You just need to imagine it to build it". When everyone can build, the supply of products explodes. But human attention didn't grow. We got the same 8b people and the same 24 hours of consumption time. Attention is therefore an asset that is growing in scarcity. So the person who can capture and convert it is now sitting on scarce resource. And in economics, scarce resources get repriced up.