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🐈Why is donating to the Cat Rehabilitation Center important?🐈
Because it is a facility where cats with chronic illnesses requiring long-term treatment live, making them difficult to adopt out.
Kittens can quickly find new homes, but the reality is that cats with special needs, especially those with illnesses, rarely find adoptive families.
This is why support is even more necessary for a facility that protects such cats.
Donating to the Cat Rehabilitation Center is not just an act of "goodwill"; it is a concrete means to save lives.
🐈Why do we engage in donation activities?
Because simply loving cats is not enough to protect their lives.
Transforming that love into action and systems is what the $SHIRO project and the $NEKONOMAGOKORO project are about.
We decided to launch the $NEKONOMAGOKORO project to create a sustainable flow of support, rather than just one-time sympathy. Currently, the $SHIRO project alone is struggling with declining transaction volumes, making donation activities challenging.
The $NEKONOMAGOKORO project is a new initiative and means to continue donation activities, so we ask for your understanding.
🐈What is the ultimate goal?
The ultimate goal is to create a world where donating is not something special.
In Japan today, there is insufficient public assistance to operate cat protection facilities, and there is no clear financial support system.
Moreover, the barriers to donating to cat protection facilities are very high in Japan.
Have you ever donated to a cat protection facility? Do you think it is something only special people do?
Cat protection facilities rely on donations to cover daily food and medical expenses....

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