I helped a business owner set up a Claude project last week. loaded his SOPs, templates, common emails. 15 minutes. he runs a $4M/year company. still emailed himself notes. copy-pasted everything into word docs. he watched it pull context from three docs and draft a client email in 10 seconds. didn’t say anything for a minute. now I’m on a $2500/month retainer as his AI consultant. these business owners aren’t dumb. they just haven’t had anyone show them what’s possible. that opportunity is sitting in every conversation with someone running a real business who hasn’t touched AI yet. don’t pitch. just show them one thing that saves them an hour. the retainer convo starts itself.