• NFT IP pioneer • Turned @doodles into culture • Built a global brand from simple pastel characters Known for blending humor, warmth, and story into digital collectibles. @burnttoast, aka Scott Martin. Who is he? (1 → 8) 🧵

1) Where did his creative path begin? Canadian artist and illustrator. Drew comics and characters from a young age. Built skills across illustration, animation, and design. Developed a signature colorful character style early. Art first, medium later.

2) How did the @burnttoast style form? Rounded characters and bold color blocks. Simple shapes, high emotion, high recall. Focus on character personality over detail. Style optimized for motion, story, and brand use. Recognizable in one glance.

3) What made Doodles a breakout project? Co-founded Doodles in 2021. Designed the original character universe. @doodles launched with 10,000 NFTs. Quickly became a blue chip NFT brand. Traded hundreds of millions USD in total volume across cycles. Art → IP → Brand

4) How far did Doodles expand beyond NFTs? Expanded into merch and collectibles. Partnered with major entertainment brands. Moved into animation and short form media. Built community events and global activations. NFT → Character brand → Media IP

5) What brands and platforms has he worked with? Judge for Red Bull Doodle Art global competition. Featured across major creative platforms. Published courses and lessons for artists online. Built a large following across design communities. Not Web3 only, creative industry wide.

6) How does he approach character design? Character first, world second. Playfulness as a design principle. Emotion beats complexity. Visuals should invite participation. → Art that people want to live with

7) What is his view on Web3 for artists? Web3 gives artists ownership. Community becomes part of the canvas. Collectors become participants. IP can grow with holders. Art + community → shared upside

8) What defines @burnttoast’s impact? Not just an NFT illustrator. A character IP builder. He turned simple @doodles into: • a top tier NFT brand • a multi platform character universe • a globally recognized visual identity Scott Martin did not just draw characters. He made them culturally sticky.