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" If video can increase your chance (of closing) by 1%, why wouldn't you do it? All it takes is about 15 to 20 minutes to create a video."
Being on camera on the lot still feels *risky* at some dealerships.
Chris Escalante, Finance Assistant at Suburban Buick GMC of Troy, explains how supportive showroom culture turns video into an edge.
Daily Dealer live hosted by @samdarc and @udemartino — listen to the full episode here:
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