2 extremes where the grifting is loudest: 1) When the market is ripping, they sell you FOMO - urgency, upside fantasies, "last chance" entries to push you into buying strength. 2) When the market is in a major downtrend and many are losing money, they prey on your pain: selling hope, recovery trades, "one bounce to make it back" and high-beta punts designed to exploit the need to get back to even.