According to my understanding of Binance's public relations: Every time Binance faces crazy FUD, there are always some countermeasures: for example, this time's $1 billion reserve. Ultimately, the reason Binance gets criticized is that the market is too cold, leading to a lack of things for people to engage with, so they look for an outlet to vent. In fact, the solution to this issue is quite simple: stimulate the market, give people something to play with. Retail investors are a species that is good at forgetting; as long as they can get involved and make some money, they'll keep quiet.