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6 (unconventional) rules of business:
Doing business with bad people is how nightmares are formed.
Work with good people above all else.
People who treat you fairly and expect to be treated fairly in return.
When everybody is excited about a thing, the opportunity is done.
When everyone looks left, look right.
When everyone is selling, look closer.
When everyone is buying, be weary.
The more sexy a thing is, the harder it is to make money at the thing.
A few winners take all the share and everyone else loses.
The boring, hard stuff is the way to increase your odds of success.
People look at outliers and put way too much weight on what happened. Getting too into the biographies of Musk and Jobs.
You're better off studying the median and the "average successful" people that aren't written about in books.
Much more likely you can replicate this stuff.
There are 20 ways to win.
No one way is right. And no one way works for everyone.
Situations and markets are so complex and nuanced that it is impossible to have all the answers.
Sometimes BOTH ways win and sometimes they both fail.
Luck is a big part of your entrepreneurial career.
But too many people actually get the opportunities and don't take them. Or they jump on the wrong ones.
Keep your sails up. Never put your head down and stop being aware and willing to get after something.
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