Influencer marketing isn’t done, it’s just going to change. Gone is the value of paying a person to simply mention your product. The conversions for that have dropped significantly with very few exceptions. What’s more impactful is paying a user with influence as the content is genuine and likely to continue even after the campaign. Someone that would want to answer questions about the product on their own free time versus simply directing people to the team. Someone who would advocate and be proud to sign a deal (short or long) with the brand. Just my two cents.