A funny thing: Small businesses will spend $75k on a truck or $500k on a building or $10,000 a month in rent… But they’ll run their multi-million dollar business with a $500 website that isn’t optimized.

Hire a good web development agency and invest in a simple website that converts visitors into customers. It is the way over half your customers will find you - get it right!

Here’s a good practice: Put somebody who knows nothing about your business in front of a computer and tell them to sign up for your services. Don’t help them. Don’t answer questions. Watch them fumble around. And then FIX IT.

Your website should be professional but SIMPLE and structured correctly. Your quote request form should be extremely simple. Get email and then save it before moving to the next page. Every additional click is lost money.

I was consulting a home service company a few years ago. Their quote request form was burried at the bottom of a page and you had to fill in 12 boxes to submit the form. We moved it to the top of the page and made it 3 fields (name, city, email) and conversions went up 300%.

The business doubled over the next 2 years. This stuff is critical!!