i once mass dm'd 500 people in a week here's how that went:

response rate: 8% that's 40 replies sounds okay right?

breakdown of those 40 replies: - 15 "not interested" - 10 "thanks but no" - 8 "what is this" - 5 "stop spamming me" - 2 actual conversations

those 2 conversations: one led to nothing one became a user who churned after a week

500 dms 40 replies 2 real convos 0 retained users that's the actual math

and yet i kept doing it because what else do you do in early stage growth? you throw stuff at the wall

no lesson here except: growth is mostly failure the wins are rare you do it anyway because sometimes the 501st dm hits