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Before I took this job, I got breakfast with @joshelman, one of the first product managers at the company and my mentor for the last 10 years.
He said getting new accounts ramped up on X has been one of the app's toughest challenges -- and the most important thing to unlock growth.
And it's obvious to people who use the app: once you get out the mainstream timeline of news & politics and into your niche, you really unlock the magic of X.
However, X is an interest-based graph, you can't simply "sync your contacts" and have a relevant feed. Power users like me have spent years finding accounts and curating our timeline.
But that problem is now getting fixed:
Over the last 6 months, we've been iterating each day to make it quicker & easier for new accounts to find their interests on X. The pieces are finally coming together -- and it's been amazing to watch.

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