A friend asked me if I have age anxiety. Saying no would definitely be a lie. But the moment I truly felt the age gap was when I saw a group of young people, peers, buying Bubble Mart IP. At that moment, I knew. I am getting old... I even tried to deconstruct these behaviors. Here’s a conversation I had with a friend: 1/ Why do you need to buy Bubble Mart? Because it looks good and is cute. 2/ Aren't there other things that are cute? Yes. 3/ What makes you think those brands aren't cute? It just feels that way. Yes. Cute and good-looking are relatively subjective concepts. It's somewhat similar to when Ling Na Belle was popular a few years ago. I was also a bit slow to catch onto that trend....