According to Cointelegraph on January 10, Pump.fun co-founder Alon Cohen said that the platform will overhaul its creator fee system because it believes that the existing model may distort the incentive mechanism.

In a post on the X platform, Cohen acknowledged that the "dynamic fee V1 system" launched a few months ago has successfully driven activity but has failed to generate sustainable market behavior. This mechanism encourages low-risk token creation at the expense of high-risk trading, which has been described as "dangerous" as traders are the core source of liquidity and trading volume on the platform.

As the first phase of the reform, Pump.fun will introduce a creator fee sharing feature, allowing creators and community takeover administrators to distribute a specific percentage of fees to up to 10 wallets after launch. The team will also be able to transfer token ownership and revoke update permissions.