The beauty of building a brand with multiple revenue avenues is that it can never truly fail unless you stop working on it completely. You launch a product, test it, and if it generates revenue, you keep it and scale it. If it does not, you discontinue it and move on. When a brand puts all its eggs in one basket and bets everything on a single product like a game, it creates a serious risk. If that product fails, the entire brand fails with it.

There is also the risk of doing too much and never truly mastering anything within your brand. In the early stages, testing many ideas is healthy and necessary. Once you see what works, that is where your attention, resources, and effort should be concentrated.