The @infinex sale has been massively controversial as a result of one key misstep that should have been easily avoided: The purchase cap of $2,500 Much has been said about this cap, but at @tallyxyz we focus on success and we know *why* this cap has caused so many problems.

See: ICO's are very social events with a unique group dynamic. The vast amount of participation in an ICO comes from ordinary small users. But the vast amount of CAPITAL comes from a small number of whales.

The @infinex sale was literally designed to fail (unintentionally of course). Not only is the cap exceptionally low, it's structurally impossible for them to raise any more than 20% of their goal. They literally blocked 80% of capital from participating.

We know this because while the cap was still in place, the average bid was $1.5k, with nearly 30% of all bids hitting exactly the bid cap.

All isn't lost however as the sale isn't over and there is still time for whales to participate now that the cap is removed. Luckily for Infinex, this actually aligns with Whale behavior as well. The majority of volume, AKA whales, comes in the final 25% of the sale. If you look at the @aztecnetwork or @gensynai ICO's recently, ~75-80% of the volume came in the last 25% of the sale.

Whales simply do not enter ICO's till the last moment. Even when using mechanisms like @Uniswap CCA Continuous Clearing Auctions for Aztec, whales forgo the early discount to be able to asset momentum.

So what doe this all mean? First, Infinex can still make it from here. The sale isn't over and whales might decide it's still a reasonable play (now that they are allowed to play) but it's possible the've written off the investment already.

Two, get a reliable partner like @tallyxyz to power your ICO. We've helped launch some of the largest networks in the ecosystem and we can help prevent you from making simple mistakes that can kill your sale (and company!) This could have been easily avoided: don't let it be you. Call us.