When the Japanese economy is in a downturn, there is an opportunity to make money Japan's round of downward trend is actually not "everyone has no money", but everyone is transferring money from popular tracks to new tracks. 1. Dopamine economy, the easiest for ordinary people to cut into During the downturn in Japan, convenience store desserts, functional drinks, and capsules are all rising. There are actually many examples you can do around you: Some people sell freshly cut fruit cups and low-sugar desserts in the community group, more than a dozen yuan in a cup, not fruits, but "eat something sweet"; Next to the gym, disposable protein shakes and fat-burning coffee are sold, not talking about long-term effects, but "feeling immediately after drinking"; People who make content break down complex knowledge into "3 minutes to understand" and "10 things can be used immediately", which is also dopamine logic. The key is not to be advanced, but to make the other person feel worthwhile immediately. When the economy is in a downturn, people are extremely sensitive to "immediate feedback"! 2. The essence of the affordable economy is to save brains for others The real money Uniqlo makes is not cheap, but so that people don't have to worry about it. What ordinary people can learn is to let customers make choices without using their brains. The practical level is very simple: If you do service, don't give 10 plans, give 1 "close your eyes and choose without mistake"; If you do self-media, don't change your positioning every day and repeatedly strengthen a stable label;...