BIG news...we just launched a membership program called The Greenhouse at @epicgardening. I've never seen a membership program done quite like this before... - $20 welcome gift of seeds + swag - 10% off sitewide, stackable with sale events - Free shipping & returns - Members get 3 new seed varieties free, ~6mo before anyone else - Full access to our garden planning software - Live, on-demand growing advice from trained horticulturists All for $50/yr. Today is launch day and off to a strong start. Team put a TON of energy into this, it's our stab at offering as much value as possible to our audience and customers. Few commerce brands have as deep a base in education and content as we do, so we can offer more "standard" membership benefits like discounts and free shipping, but we can stack the deck with insane value on education. For example, the planner software is $35/yr alone and already leads the industry. We only have to add $15/yr in value to customers for the rest to be worth it, which is a $150 purchase at 10% off, let alone the seeds + swag + live advice. Will be interesting to see how this goes!!!
@epicgardening If interested:
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