ETFs took in $7.1b on Jan 2nd, if this pace holds they'll hit $1.8T in flows this year lol.. $VOO on top as usual, the greats take no days off. $SGOV on there as usual too. $IBIT also at #10 with $287m. All told very similar to last year. Yeah it's early/noise but narratives can get set pretty early in new calendar years.