[Exclusive] Samsung hit hard by soaring component prices… 'Galaxy S26' price raised dramatically Price increase of 44,000 to 88,000 won per model First price hike in three years since 2023 Soaring DRAM and NAND prices coupled with high exchange rates Reviewing freeze on prices in major overseas markets First unveiled at the US 'Unpacked' on February 25 Samsung Electronics will raise the domestic release price of its next-generation flagship smartphone 'Galaxy S26' series. This is due to the rapid increase in the prices of key smartphone components and the entrenchment of high exchange rates, which have significantly increased cost burdens. There is a growing sense of crisis within the Mobile Experience (MX) division, as it has become difficult to endure further deterioration in profitability without raising prices, leading to expectations that the trend of price increases will spread across all new IT products from Samsung Electronics in the future. Galaxy S26 to rise by up to 88,000 won According to industry sources on the 5th, Samsung Electronics has decided to internally adjust the domestic release price of the Galaxy S26 series upward compared to its predecessor, the 'Galaxy S25'. It is likely that the price will increase by 44,000 to 88,000 won based on the 256-gigabyte (GB) model. Considering that the release prices of the Galaxy S25 series last year were △Standard 1,155,000 won △Plus 1,353,000 won △Ultra 1,698,400 won, the price of the top-tier product, the Galaxy S26 Ultra, is expected to approach 1,800,000 won. The Galaxy S26 series will be first unveiled at the 'Galaxy Unpacked' event in San Francisco, USA, on February 25 and will be released in March.