In September 2024 when we announced Breakpoint 2025 would be in Abu Dhabi, we got a lot of questions about the location and proximity to year end. Where is Abu Dhabi? What are the social norms? Will people bother to travel after Thanksgiving? Since then, moving to the UAE has gone mainstream. I encourage people to come see for oneself how the UAE differs in reality from media impressions created afar! Incredible accomplishments over the last 54 years.