We haven't had the Snapchat moment for Group Chat yet, but it's about to happen... If we think about group chats today as a dinner party, it basically means the party doesn't exist. My personal belief is that 90% of chats don't exist today because the friction of popping up a convo with a new person or group is way too high. Every messenger today starts with a "contact." New relationships don't start with contact info, they start with a conversation. I wanna be able to pop up new groups instantly, with whoever I'm with, and explode it when those groups are done. And if I like someone, I can choose to add my real name, not explode it, and keep that person around forever. If you think about group chat as a big dinner party, the way that messaging works today is basically two parts of it. The worst part and the best part. It's a huge group someone starts before the event, adds everyone in it, no one has other people's numbers and it's a nightmare. One person blows up everyone's phones, shares everyone's contact info without asking, and then we spend our entire time asking "who's 615" and then watching as "615 left the group chat." The other part is the very end of the night when there are only 6 people left, and we all want to stay in touch. It takes 10 minutes to get everyone's phone number, add contacts, ask a friend to connect us, but hopefully we made it work because this is the group we want to stay connected to. If a dinner party were just a group chat, we basically have no experience that resembles the entire party. How we pop into different convos, meet different people, decide how we show up in each different group, have different conversations, and invite others to come meet someone we want you to meet. We have no way to pop into different side chats and, most importantly, leave when it's not for us. We haven't had the Snapchat moment for group chats, yet. That was the moment in social when everyone posting photos with filters to their followers discovered that 10000x usage lived inside the disappearing story. When things don't last forever, a lot more people share. When things disappear, a lot more people come back to see them before they disappear. When it expires in 24 hours, a lot more people will try it out. Group chats today are like getting married on a first date. It's a lifetime commitment that I have no idea if I want to be a part of. ...