Exchanges offer a substantial budget to first and second-tier KOLs. Just by having their profile display a logo and link, they can earn a monthly salary ranging from $1,500 to $5,000. If they display multiple logos, they can potentially earn over $10,000 a month while doing nothing. The question arises, how do we define first and second-tier? It's quite simple; in Chinese terms, it's the top 300 (Kaito xhunt). I understand that genuine followers should be above 10,000, and those in trading will be even more sought after. The key point is that this is a form of passive income, requiring minimal effort. In addition, KOLs can leverage their unique characteristics to find jobs (which is a definite advantage for KOLs), take on project advertisements, speculate on memes, run paid trading groups, start agencies, and more, leading to various monetization paths. This is also why everyone wants to become a KOL now.