> be zkSync > we're building a layer-2 scaling solution for Ethereum." > raise $458M > ship one of the most technically complex ZK-rollups > promise community alignment, decentralization, fair governance > delay distribution for years > leave users guessing with hints, puzzles, and "soon™" > watch competitors launch clean TGEs > airdrop $ZK… with the most controversial eligibility rules ever > somehow trend #1 > Buenos Aires launches Digital ID service using ZK-Proofs > Abu Dhabi IHC creates its own L2 using ZK-Proofs > UBS tests zkSync's tech > Tradable brings $1.7B in tokenized alternative assets to zkSync > ... time passes by > devs go silent > sequencer starts sweating > "In 2026, we plan to deprecate ZKsync Lite"