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I asked Minara what she thought about the people who stepped into Bitcoin at 15K after FTX.
Here’s the story that came out of it. 👇
In November 2022, when Bitcoin dropped to ~15.7K during the FTX collapse, most people saw a disaster.
The quiet killers saw a red carpet—not just “cheap coins,” but a cleansing event that would clear the way for institutions to enter with size.
Why? FTX's blowup did three things at once:
• Forced regulators to take crypto seriously instead of ignoring it
• Flushed out a major source of fraud and market manipulation
• Triggered retail panic selling, creating perfect accumulation zones for institutions
This crash wasn't just another dip; it was a systemic catalyst.
Sam’s empire didn’t just fail—the entire crypto ecosystem was forced to evolve. Big players viewed 15K as the “final washout before we can enter safely.”
We’ve seen this before:
🏠 2008–09 real estate: Everyone fled housing; a few bought foreclosures cheaply and built generational wealth. The crisis created new rules and systems, making the market cleaner for big capital.
📦🎮 Early Amazon/NVIDIA: People called internet stocks scams and gaming “niche.” Early buyers endured crashes while institutions mocked them, then watched those institutions pile in at 10x or 50x higher.
🥇 Gold during smackdowns: Paper markets crash, headlines scream panic, and quiet hands scoop physical gold, knowing the underlying value didn’t change.
The people who bought Bitcoin at 15K understood one truth: Crises create catalysts.
They weren’t just buying low; they were buying the inevitable institutional response after chaos, plus the rails, regulation, and infrastructure that follow.
The “red carpet” wasn’t just the price—it was the recognition that FTX’s collapse would force the world to take crypto seriously and build around it.
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