We knew this was coming, big q tho: What is the fee? Schwab has free ETF and stock trading. If crypto also free, look out $COIN. Hell, anything under 50bps is big threat to crypto exchanges IMO. On flip, ETFs are already free to trade and have 1-2bp spread so pretty much imposs to beat that deal even for Schwab (altho ETFs come with exp ratio, owning direct doesn't).