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When many people mention RWA, what often comes to mind are traditional assets like stocks, government bonds, and real estate being mapped onto the blockchain.
But the reality is that this type of RWA offers very limited support for retail investors. For the vast majority of retail investors, aside from buying some "RWA concept coins," there are almost no other ways to participate.
However, the idea from @berachain's @liquidroyaltyX is quite interesting; it tokenizes "e-commerce revenue" as RWA and widely provides income opportunities for retail investors.
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Specifically:
The Liquid Royalty Protocol will purchase 10% of future store revenue from leading e-commerce merchants with growth potential, and will financialize and tokenize this cash flow on-chain, issuing Royalty Tokens.
For merchants, this means cashing out predictable income for the next few years in advance: merchants sign legal agreements, pledge store control rights, open sales data APIs, and redirect 10% of future sales to the Liquid Royalty Protocol.
In exchange, they can cash out 20–40% of their cash flow in advance and are expected to gain user traffic from the crypto community, which is very attractive for growing e-commerce businesses.
For retail users, this represents a previously unseen RWA opportunity:
You can subscribe in the primary market or purchase Royalty Tokens from different stores using stablecoins in the secondary market on Kodiak DEX.
Afterward, the Liquid Royalty Protocol will convert the 10% sales revenue continuously paid by merchants into stablecoins like $USDe or $HONEY, distributing them proportionally to holders. Combined with the additional $BGT rewards brought by Berachain's PoL mechanism—this essentially equals:
A long-term dividend asset based on real income, starting with an annualized return of 10%, with controllable risk and very low entry barriers.
Based on their exploration, I think there are several points worth discussing:
1. RWA is actually more imaginative than we think.
The Liquid Royalty Protocol financializes the cash flow of growing e-commerce, allowing users to directly participate in the growth of real income, rather than just following the old narrative of traditional assets on-chain.
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