The same people who see your shit every single day are lowkey getting tired of it. CT is like a small room pretending to be a stadium. When you're marketing to the same 50K people, you better find a way to make sure they like you. If they don't feel something towards your brand or product, good luck keeping them. The reason why I said it's a small room, is because one fuck up and it'll be echo'd across the entire room for days on end. Long term projects understand they need to make people feel something, pride in holding, excitement about building and belief in the vision. Your marketing isn't measured in impressions, but rather how many people are excited when you post. Good luck, it ain't easy out here.