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The idea of having an intern account for a crypto project is a fallacy.
The superficial logic is that official accounts need to be serious and professional, while intern accounts should be down-to-earth and engage with the community. But where does this binary opposition come from?
No one has stipulated that official accounts must speak with a stern face. Personalization is a trend and a source of brand tone.
Outsourcing "personality" to a fictional intern, and not being willing to take responsibility for your own way of speaking, precisely indicates a lack of confidence in the brand itself.
From a practical standpoint, running an intern account requires at least one person with a good sense of the internet to operate it, needing to maintain differentiation while coordinating with the official account, which is not worth the investment for small teams. These resources would be much better spent on building the founder's IP or making the official account more lively.
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