Around 12 months into @HubSpot at a team meeting, one of our developers showed @dharmesh and me the South Park underpants episode and said, “This is us!”  We had a big belly laugh, but then realized he was right!  Took us awhile to get Phase 2 right. Phase 1:  Collect underpants Phase 2: Phase 3:  Profits It turns out @parkerconrad, from @rippling loves the same episode.  Here his CEO rollercoaster ride on this episode