The sports betting industry is worth over $100 billion and is expected to grow at a CAGR of 10% and hit over $180 billion in value by 2030. @Polymarket and @Kalshi are positioning themselves exactly for this and gaining more of this market in the near future. The US alone is a major contributor to this market, and every business wants a part of it. This is also because the revenue in this sector is high, and with a great expected growth and recurring sports events, it becomes more of an ideal market to tap into. Well, there are many players in sports betting, and it is a pretty fragmented space as well, with different providers giving discounts on trades and having differentiated offerings that can't simply be replicated in a general prediction market design. High-interest markets are going to win long term. Obviously, Politics, Crypto, Economy, and culture-related markets are also going to boom, but a market for sports betting already exists. People are sitting on their couches and betting on these events daily. There are just way more people on that side of the opportunity space compared to those who might wanna bet on some economic event, because that idea in itself is new and will take time for people to get used to.