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Live streaming and podcasts are two mediums that brands will pay more for
But let’s be honest maybe 30% watch the entire podcast or live stream end to end
Everyone will watch viral short clips and may watch it x3 if the loop is great because it doesn’t feel like a re-watch
Creators looking to make more money should work towards either vertical
> Posting clips themselves of their own podcast and live stream
> Watching other creators content and posting clips on behalf of them
Brands will compensate creators more for clips stacked on top of the former
Clippers in the top percentile also make great money
@JonahBlake has created @liveframe and is working towards this economy
Great for brands because it optimizes for key moments people will watch leveraging AI
Great for creators because it adds another component in the virality fly wheel that brands compensate well for
A lot of making content is about input and output equations
If someone puts in 1 hour a day towards a podcast or live stream what do they get out of it level of outpost
This product helps stretch out the life cycle and value prop
Send him a DM it’s a win win 👍
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