When I say SEO is dead, I don't mean that SEO is really dead, but there are several layers of death: - SEO traffic is continuously being devoured by GEO - The trust level of SEO searches is lower than that of GEO - Google is now experimenting with using AI for META generation, and in the future, the same content may be displayed in a thousand different ways. The previous practice of using META to deceive crawlers will increasingly be restricted. In this context, optimizing a page needs to pay more attention to EEAT and Schema. If we can't ensure that the page is better understood by LLMs, we will lose all SEO advantages. Today's SEO is already starting to differ from past SEO. SEO is dead, but at the same time, SEO has new ways and models.